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| Author: | Amann, W. (et al.) |
| Title: | Managing external pressures through corporate diplomacy |
| Journal: | Journal of General Management
2007 : Autumn, VOL. 33:1 p. 33-49 |
| Index terms: | stakeholders social responsibility |
| Freeterms: | corporate diplomacy |
| Language: | eng |
| Abstract: | In this paper the authors examine the demands that corporations have to face at present time due to different demands coming from various stakeholders of the corporation. The authors focus on how to solve these issues through corporate diplomacy. The authors first describe a framework for managerial/corporate attitudes and external pressure levels. The methodology to study this topic is done through four case studies concentrating on varying attitudes towards corporate diplomacy to determine the outcome of disputes over genetically modified food products. |
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