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| Author: | Cornelissen, G. (et al.) |
| Title: | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental |
| Journal: | International Journal of Research in Marketing
2008 : MAR, VOL.25:1 p. 46-55 |
| Index terms: | environmental protection consumer behaviour social marketing |
| Freeterms: | ecological consumer behavior |
| Language: | eng |
| Abstract: | In this paper the authors study the role of positive cueing (environmental friendly behavior) in consumer ecological behavior. The paper consists of three studies were the authors have used positive cueing as a focus point on consumers behavior. The first study finds that positive cueing renders both cued and non-cued common ecological behaviors more diagnostic for the inference of pro-environmental attitudes. The second study finds that positive cueing enhances the probability that people will see themselves as consumers who care about the environment to a degree where their behavior is environmentally responsible. The third study finds that cueing of general ecological behavior leads to consumers to choose environmentally sustainable products with better frequency. |
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