search query: @author Carbonell, M. / total: 1
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Author: | Martinez, J.L. Carbonell, M. |
Title: | Value at the bottom of the pyramid |
Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 50-55 |
Index terms: | strategic planning corporate planning consumers low incomes models |
Language: | eng |
Abstract: | The article authors disprove common misconceptions about doing business with low-income consumers. A model is provided for doing well while doing good. |
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