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Author: | O'Mahoney, J. |
Title: | The diffusion of management innovations: The possibilities and limitations of memetics |
Journal: | Journal of Management Studies
2007 : DEC, VOL. 44:8, p. 1324-1348 |
Index terms: | management innovation process engineering case studies companies United Kingdom |
Freeterms: | memetics |
Language: | eng |
Abstract: | A theory of memetics is applied to help explain the diffusion of management innovations as a dynamic evolutionary process. This paper draws on qualitative evidence from two case studies of business process re-engineering (BPR) implementation to illustrate that the replication, selection and variation of management innovations can form evolutionary algorithms (or 'memes') supporting diffusion processes etc. |
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