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| Author: | Slyke, C. Van (et al.) |
| Title: | Perceived critical mass and the adoption of a communication technology |
| Journal: | European journal of information systems
2007 : JUN, VOL. 16:3, p. 270-283 |
| Index terms: | communication diffusion innovation technology |
| Freeterms: | instant messaging |
| Language: | eng |
| Abstract: | This article examines the role of critical mass in the adoption and diffusion of communication innovations. The paper develops a research model by using a synthesis of the Theory of Reasoned Action and Diffusion of Innovation theory, and the introduced model is also empirically tested. The study focuses on the innovation of instant messaging. The findings of the analysis suggest that perceived critical mass influences use intentions in two ways: both directly and through observations of the innovation's characteristics. The point is also made that a significant portion of the variance in perceived innovation characteristics can be explained by perceived critical mass. |
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