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| Author: | Wilson, H. Daniel, E. Davies, I.A. |
| Title: | The diffusion of e-commerce in UK SMEs |
| Journal: | Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 489-516 |
| Index terms: | electronic commerce small and medium-sized enterprises (smes) Internet surveys models |
| Freeterms: | success factors |
| Language: | eng |
| Abstract: | Based on a postal questionnaire with more than 670 respondents, this exploratory survey uses cluster analysis to derive a grouped classification of adoption of electronic commerce. There are four groups of organisations emerging, that is, developers, communicators, promoters and customer lifecycle managers. Using inductive analysis of these groups, it is possible to suggest that they represent four stages in the e-commerce adoption. There are five factors found to influence this adoption: i. top management support, ii. management understanding of business benefits, iii. presence of IT skills, iv. availability of consultancy, and v. prioritisation of e-commerce. |
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