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| Author: | Eng, T-Y. |
| Title: | Customer portfolio planning in a business network context |
| Journal: | Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 567-587 |
| Index terms: | marketing strategy customer relations competitive advantage food industry companies United Kingdom |
| Freeterms: | customer portfolios network effects resource-based view |
| Language: | eng |
| Abstract: | This study develops a customer portfolio framework including four levels of business relationships, and integrating a resource-based view and industry determinants of competitive advantage. The framework is applied and analyzed based on data of U.K.-based food service companies. It is shown among others that a focal relationship performance is influenced by both industry and resource-based advantages in a business network context etc. |
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