search query: @author Shabbir, H. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Reast, J. Palihawadana, D. Shabbir, H. |
| Title: | The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views |
| Journal: | Journal of Advertising Research
2008 : SEP, VOL 48:3 p. 450-464 |
| Index terms: | advertising pharmaceutical industry consumer attitudes marketing strategy United Kingdom ethics |
| Language: | eng |
| Abstract: | The study analyses the findings of two surveys that investigates U.K. physician and consumer attitudes to the introduction of direct to consumer advertising (DTCA). The findings recommend that neither physicians nor consumers have positive attitude towards the advertising of prescriptions drugs, although significant differences in attitudes toward such policies emerged between the two groups based upon "ethics and approval levels," "ethics-related impacts," and the "impact of unbranded disease awareness campaigns." The findings do not support the extension of DTCA. Instead, the findings prefer a continuation of unbranded disease awareness campaigns. |
« previous | next »
SCIMA