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| Author: | Young, A.F. Young, R. |
| Title: | Measuring the effects of film and television on tourism to screen locations: A theoretical and empirical perspective |
| Journal: | Journal of Travel & Tourism Marketing
2008 : VOL. 24:2-3, p. 195-212 |
| Index terms: | film industry mass communication products consumption tourism models United Kingdom |
| Freeterms: | television |
| Language: | eng |
| Abstract: | Consumption of film and television products is generally believed to be able to induce tourism to destinations featured. This study reviews the literature, examines it from the perspective of mass communications theory and develops a general causal model to measure the influence of screen products on visitor numbers. Based on a survey at two popular U.K. destinations, it is concluded that the contributions of screen products to visitor numbers are fractional, diffuse and substantial. Furthermore, the magnitude of the effect is found to differ greatly btw. destinations. |
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