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| Author: | Moisander, J. Stenfors, S. |
| Title: | Exploring the edges of theory-practice gap: Epistemic cultures in strategy-tool development and use |
| Journal: | Organization
2009 : MAR, VOL. 16:2, p. 227-247 |
| Index terms: | strategic management |
| Freeterms: | management tools strategy as practice epistemic culture sociology of technology |
| Language: | eng |
| Abstract: | This paper uses a strategy-as-practice perspective on the study of strategy (henceforth as: str.) tools and the theory-practice gap in strategic management (here as: mgmt.) research. Based on a case study, it is argued that differences in epistemic culture may complicate communication and co-operation btw. academics and practitioners. These differences may also result in mgmt. scholars producing knowledge and str. tools without practical pertinence for corporate actors etc. In post-bureaucratic knowledge organizations (PBOs), where flexibility, participative mgmt. style and consensus building dialogue are highlighted, modernist str. tools designed for rational problem solving by individual decision-makers may not be sufficient. Overall, it is concluded that the development of str. tools actually supporting practical strategizing calls for a more social model of knowledge and str. work. |
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