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Author: | Pulido-Fernández, J. I. Sánchez-Rivero, M. |
Title: | Attitudes of the cultural tourist: a latent segmentation approach |
Journal: | Journal of Cultural Economics
2010 : VOL. 34:2, p. 111-129 |
Index terms: | culture market segmentation tourism consumer attitudes Spain |
Freeterms: | Andalucia cultural tourism log-linear models latent class analysis |
Language: | eng |
Abstract: | The purpose of the article is to study the influence of socioeconomic and demographic variable on the predisposition to choose cultural tourism. A new methodological approach is developed and applied to the results of a survey conducted by Andalucia's Middle Towns Initiative. In the approach, latent variables resulting from a latent class analysis are used to estimate log-linear models. |
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