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| Author: | Clausen, L. |
| Title: | Moving beyond stereotypes in managing cultural differences: Communication in Danish-Japanese corporate relationships |
| Journal: | Scandinavian Journal of Management
2010 : MAR, VOL. 26:1, p. 57-66 |
| Index terms: | Denmark Japan subsidiary companies management communication alliances culture |
| Language: | eng |
| Abstract: | The paper addresses challenges in intercultural management between corporate headquarters in Denmark and subsidiaries / alliance partners in Japan. The point of the article is taken of departure in the prevalent cross-cultural stereotypes of 'national cultures'. The study shows the limitations of using such stereotypes, offering a social constructivist framework that captures the complex processes of understanding others in intercultural collaboration. Interviews with 50 managers in five companies allow the study to present lessons learned and describe how management practices in the intercultural workplace can result in several approaches from "ongoing culture clash" to situations where cultural differences are considered a strategic asset. It is illustrated how some managers perpetuate stereotypes, how some managers move beyond them, and how others are actually able to "trump" them. |
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