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| Author: | Ryu, K. Han, H. |
| Title: | Predicting tourists' intention to try local cuisine using a modified theory of reasoned action: the case of New Orleans |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:5, p. 491-506 |
| Index terms: | tourist industry tourism restaurants theories behavioural science models case studies USA |
| Freeterms: | culinary tourism |
| Language: | eng |
| Abstract: | This study aims to examine the utility of the modified theory of reasoned action (TRA) in predicting tourists' behavioural intention to try the local cuisine (here as: l-c.) in New Orleans, U.S. The proposed model is indicated to have strong predictive ability as to tourists' intention (here as: intn.) to try the l-c. Attitude and past behaviour were significant predictors of tourists' behavioral intn. Moreover, the interdependence btw. attitudinal and normative components was partly supported. Gender had a significant moderating role in the relationships btw. attitude/past behaviour and behavioral intn. to experience the local cuisine. |
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