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| Author: | Roloff, J. |
| Title: | Learning from multi-stakeholder networks: Issue-focussed stakeholder management |
| Journal: | Journal of Business Ethics
2008 : SEP III, VOL. 82:1, p. 233-250 |
| Index terms: | stakeholders networks conflict management |
| Freeterms: | corporate citizenship deliberation |
| Language: | eng |
| Abstract: | Based on an analysis and on an critical review on theory, companies are argued to practise two different types of stakeholder management (henceforth as: s-h-mgmt.): they focus i. on their organization's welfare (organization-focussed s-h-mgmt.) or ii. on an issue affecting their relationship with other societal groups and organizations (issue-focussed s-h-mgmt). These two approaches supplement each other. The issue-focussed s-h-mgmt. is shown to dominate in multi-stakeholder networks as it enables corporations to address complex problems and challenges in cooperation with stakeholders. As deliberation is the key to issue-focussed s-h-mgmt., it helps to cope with many, at times contradictory, stakeholder demands, enhancing the legitimacy of corporate activities. |
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