search query: @author Bookstein, F. L. / total: 1
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| Author: | Fornell, C. Bookstein, F. L. |
| Title: | Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 440-452 |
| Index terms: | MARKETING MODELS ADVERTISING RESEARCH STRUCTURAL ANALYSIS |
| Language: | eng |
| Abstract: |
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