search query: @author Voort, J.M. van der / total: 1
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| Author: | Voort, J.M. van der Glac, K. Meijs, L.C.P.M. |
| Title: | "Managing" corporate community involvement |
| Journal: | Journal of Business Ethics
2009 : DEC II, VOL. 90:3, p. 311-329 |
| Index terms: | corporate responsibility social responsibility human resource management employees case studies finance Netherlands qualitative research |
| Freeterms: | CSR corporate communities |
| Language: | eng |
| Abstract: | This paper introduces a social movement framework in order to analyze corporate community involvement (CCI) management. Based on the analysis of qualitative case study data, it is argued that the active role of employees pressuring for CCI policies and practices, and the organization audience responses to their efforts are at the core of the challenges involved in managing CCI. These challenges also set limits as to how far CCI can be extended to a "business as usual" activity. |
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