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| Author: | Ressler, J. Abratt, R. |
| Title: | Assessing the impact of university reputation on stakeholder intentions |
| Journal: | Journal of General Management
2009 : AUTUMN, VOL. 35:1 p. 35-45 |
| Index terms: | universities colleges stakeholders education finance reputation |
| Freeterms: | capitalists financiers |
| Language: | eng |
| Abstract: | This paper investigates the concept of university reputation and its impact on stakeholder intentions. The aim is to create greater understanding how different stakeholders perceive the reputation of universities. The literature considering identity, image and reputation is explored, as well as stakeholder theory, the measurement of reputation and various models of university reputation. The article ends with a proposed model for testing the reputation of a university. A list of attributes that should be used to test stakeholder perceptions of university reputation is expounded. |
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