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Author: | Johnson, F. J. |
Title: | The price and relevance of accuracy of market research survey data. !British Gas Corporation |
Journal: | Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 121-146 |
Index terms: | MARKET SURVEYS FIELD RESEARCH SAMPLING DOMESTIC APPLIANCES COST EFFECTIVENESS |
Language: | eng |
Abstract: |
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