search query: @author Zoler, J. N. / total: 1
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Author: | Zoler, J. N. |
Title: | Research requirements for ad claims substantiation. |
Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 9-15 |
Index terms: | MARKET RESEARCH ADVERTISING LAWSUITS CIGARETTE INDUSTRY |
Language: | eng |
Abstract: |
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