search query: @author Van Auken, S. / total: 1
reference: 1 / 1
« previous | next »
Author: | Adams, A. Mehrotra, S. Van Auken, S. |
Title: | Reliability of forced-exposure television copytesting. |
Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 29-32 |
Index terms: | TEST MARKETING TELEVISION ADVERTISING ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
« previous | next »
SCIMA