search query: @author Vernon, I. R. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Peebles, D. M. Ryans, J. K. jr. Vernon, I. R. |
| Title: | Coordinating international advertising. |
| Journal: | Journal of Marketing
1978 : 1 JAN VOL.42 p.28-34 |
| Index terms: | ADVERTISING INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA