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Author:Teng, J. T.
Thompson, G. L.
Title:Oligopoly models for optimal advertising when production costs obey a learning curve.
Journal:Management Science
1983 : SEP, VOL. 29:9, p. 1087-1101
Index terms:ADVERTISING
OLIGOPOLY
BUSINESS POLICY
Language:eng
Abstract:
SCIMA record nr: 30580
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