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Author: | Hanssens, D. M. Levien, H. A. |
Title: | A econometric study of recruitment marketing in the U.S. Navy. |
Journal: | Management Science
1983 : OCT, VOL. 29:10, p. 1167-1184 |
Index terms: | RECRUITMENT MARKETING MODELS ARMED FORCES USA |
Language: | eng |
Abstract: |
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