search query: @author Arenson, S. J. / total: 1
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| Author: | Huppertz, J. W. Arenson, S. J. Evans, R. H. |
| Title: | An application of equity theory to buyer-seller exchange situations. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.250-260 |
| Index terms: | RETAILING CONSUMER BEHAVIOUR PRICES |
| Language: | eng |
| Abstract: |
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