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| Author: | Cotton, B. C. Babb, E. M. |
| Title: | Consumer response to promotional deals: how it varies according to product, household, and type of deal; a case study in the dairy products industry. |
| Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.109-113 |
| Index terms: | SALES PROMOTION CASE STUDIES CONSUMER ATTITUDES DAIRY INDUSTRY |
| Language: | eng |
| Abstract: |
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