search query: @author Babb, E. M. / total: 1
reference: 1 / 1
« previous | next »
Author: | Cotton, B. C. Babb, E. M. |
Title: | Consumer response to promotional deals: how it varies according to product, household, and type of deal; a case study in the dairy products industry. |
Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.109-113 |
Index terms: | SALES PROMOTION CASE STUDIES CONSUMER ATTITUDES DAIRY INDUSTRY |
Language: | eng |
Abstract: |
« previous | next »
SCIMA