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| Author: | Eliasberg, J. Michie, D. A. |
| Title: | Multiple business goals sets as determinants of marketing channel conflict : an empirical study. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 75-88 |
| Index terms: | DISTRIBUTION MARKETING CHANNELS CONFLICT |
| Language: | eng |
| Abstract: |
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