search query: @author Schieffer, R. J. / total: 1
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| Author: | Prasad, V. K. Casper, W. R. Schieffer, R. J. |
| Title: | Alternatives to the traditional retail store audit : a field study. |
| Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 54-61 |
| Index terms: | RETAILING MARKETING AUDITS INVENTORIES BRAND CHOICE BREWING INDUSTRY |
| Language: | eng |
| Abstract: |
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