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Author:Schlackman, W.
Title:A discussion of the use of sensitivity panels in market research : the use of trained respondents in qualitative studies.
Journal:Journal of the Market Research Society
1984 : JUL, VOL. 26:3, p. 191-208
Index terms:CONSUMER PANELS
SENSITIVITY TRAINING
MARKET RESEARCH
Language:eng
Abstract:
SCIMA record nr: 34039
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