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Author: | Schlackman, W. |
Title: | A discussion of the use of sensitivity panels in market research : the use of trained respondents in qualitative studies. |
Journal: | Journal of the Market Research Society
1984 : JUL, VOL. 26:3, p. 191-208 |
Index terms: | CONSUMER PANELS SENSITIVITY TRAINING MARKET RESEARCH |
Language: | eng |
Abstract: |
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