search query: @author Eagley, J. W. / total: 1
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| Author: | Eagley, J. W. Roberts, C. R. |
| Title: | Criteria for advertising agency selection : an objective appraisal. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 27-31 |
| Index terms: | ADVERTISING AGENCIES EVALUATION |
| Language: | eng |
| Abstract: |
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