search query: @author Mindak, W. / total: 1
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Author: | Kotler, P. Mindak, W. |
Title: | Marketing and public relations: should they be partners or rivals? |
Journal: | Journal of Marketing
1978 : 4 OCT VOL.42 p.13-20 |
Index terms: | MARKETING PUBLIC RELATIONS |
Language: | eng |
Abstract: |
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