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| Author: | Bradley, M. F. Mealy, J. A. |
| Title: | Brand positioning in a consumer products market. |
| Journal: | IBAR: Journal of Irish Business and Administrative Research
1984 : APR, VOL. 6:1, p. 12-20 |
| Index terms: | POSITIONING PRODUCT IMAGE ADVERTISING MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
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