search query: @author West, C. J. / total: 1
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| Author: | Hooley, G. J. West, C. J. |
| Title: | The untapped markets for marketing research. |
| Journal: | Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 335-352 |
| Index terms: | MARKETING RESEARCH COMPANY PERFORMANCE UNITED KINGDOM |
| Language: | eng |
| Abstract: |
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