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| Author: | Cummings, W. T. Jackson, D. W. Jr Ostrom, L. L. |
| Title: | Differences between industrial and consumer product managers. |
| Journal: | Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 171-180 |
| Index terms: | CONSUMER GOODS PRODUCTS MANAGERS PRODUCTION MANAGEMENT |
| Language: | eng |
| Abstract: |
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