search query: @author Hollingsworth, K. / total: 1
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| Author: | Hollingsworth, K. |
| Title: | The fragility of attribute data. |
| Journal: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 44-49 |
| Index terms: | PRODUCT TESTING PRODUCT DESIGN MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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