search query: @author Van Wijk, G. / total: 1
reference: 1 / 1
« previous | next »
Author: | MacMillan, I. McCaffery, M. L. Van Wijk, G. |
Title: | Competitors' responses to easily imitated new products - exploring commercial banking product introductions. |
Journal: | Strategic Management Journal
1985 : JAN-MAR, VOL. 6:1, p. 75-86 |
Index terms: | NEW PRODUCTS COMMERCIAL BANKS COMPETITION CORPORATE STRATEGY DECISION MAKING |
Language: | eng |
Abstract: |
« previous | next »
SCIMA