search query: @author Broadbent, D. A. / total: 1
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| Author: | Nicholls, J. R. Broadbent, D. A. |
| Title: | The role of marketing in evaluating acquisitions. |
| Journal: | Long Range Planning
1979 : FEB, VOL. 12:1, p. 67-74 |
| Index terms: | MARKETING MERGERS |
| Language: | eng |
| Abstract: |
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