search query: @author Frankel, M. R. / total: 1
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| Author: | Frankel, M. R. Occhiogrosso, M. G. |
| Title: | Radio audience accumulation over multiple weeks. |
| Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 23-30 |
| Index terms: | RADIO RECEIVERS INDUSTRY MEDIA RESEARCH USA ADVERTISING |
| Language: | eng |
| Abstract: |
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