search query: @author Heath, R. L. / total: 1
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Author: | Heath, R. L. Nelson, R. A. |
Title: | Image and issue advertising : a corporate and public policy perspective. |
Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 58-68 |
Index terms: | ADVERTISING REGULATIONS USA PUBLIC POLICY COMMUNICATION |
Language: | eng |
Abstract: |
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