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| Author: | Ward, J. C. Russick, B. Rudelins, W. |
| Title: | A test of reducing callbacks and not-at-home bias in personal interviews by weighting at-home respondents. |
| Journal: | Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 66-73 |
| Index terms: | MARKET SURVEYS TELEPHONE SELLING INTERVIEWING DIRECT RESPONSE MARKETING |
| Language: | eng |
| Abstract: |
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