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| Author: | Calantone, R. Morris, M. Johar, J. |
| Title: | A cross cultural benefit segmentation analysis to evaluate the traditional assimilation model. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:3, p. 207-217 |
| Index terms: | CANADA CONSUMER ATTITUDES SOCIAL ENVIRONMENT STRATEGY MARKETING |
| Language: | eng |
| Abstract: |
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