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Author: | Botte, P. |
Title: | La valorisation a l'echelle mondiale d'un savoir-faire : SODIMA YOPLAIT. |
Journal: | Revue Francaise du Marketing
1985 : OCT-DEC, 104, p. 65-68 |
Index terms: | EXPORT MARKETING DAIRY INDUSTRY FRANCE JOINT BUSINESS VENTURES TECHNOLOGY TRANSFER |
Language: | fre |
Abstract: |
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