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Author: | Lignell, J. Tuominen, M. |
Title: | An advertising control model of two state variables. |
Journal: | European Journal of Operational Research
1986 : JAN, VOL. 24:1, p. 77-84 |
Index terms: | SIMULATION MODELS ADVERTISING EFFECTIVENESS SEASONAL FLUCTUATION BUYING CONTROL |
Language: | eng |
Abstract: |
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