search query: @indexterm TRADING STAMPS / total: 1
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| Author: | Shimp, T. A. Kavas, A. |
| Title: | The theory of reasoned action applied to coupon usage. |
| Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 795-809 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY SALES PROMOTION TRADING STAMPS |
| Language: | eng |
| Abstract: |
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