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| Author: | Folkes, V. S. Kotsos, B. |
| Title: | Buyers' and sellers' explanations for product failure : who done it? |
| Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 74-80 |
| Index terms: | PRODUCT FAILURES CONSUMER EXPECTATIONS SALESMEN PRODUCT INFORMATION |
| Language: | eng |
| Abstract: |
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