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| Author: | Deutsch, J. Liebermann, Y. |
| Title: | Effects of a public advertising campaign on consumer behavior in a demarketing situation. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 287-290 |
| Index terms: | PUBLIC ADVERTISING CONSUMER BEHAVIOUR ENERGY CONSUMPTION ELECTRICITY |
| Language: | eng |
| Abstract: |
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