search query: @author Stoddard, L. R. / total: 1
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| Author: | Stoddard, L. R. |
| Title: | Will single source data change media planning? |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-13, RC-14 |
| Index terms: | MEDIA RESEARCH DATA COMMUNICATION |
| Language: | eng |
| Abstract: |
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