search query: @author Kaatz, R. B. / total: 1
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| Author: | Kaatz, R. B. |
| Title: | Media connections in a changing consumer environment. |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-3, RC-7 |
| Index terms: | ADVERTISING MEDIA CONSUMER BEHAVIOUR TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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