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| Author: | Fern, E. F. Monroe, K. B. Avial, R. A. |
| Title: | Effectiveness of multiple request strategies : a synthesis of research results. |
| Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 144-152 |
| Index terms: | CONSUMER BEHAVIOUR INDIVIDUAL BEHAVIOUR STRATEGY RESEARCH ANALYSIS |
| Language: | eng |
| Abstract: |
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