search query: @author Bechtel, G. G. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Bechtel, G. G. O'Connor, P. J. |
| Title: | Testing micropreference structures. |
| Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 247-257 |
| Index terms: | SCALING BRAND LOYALTY CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA