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| Author: | Dierolf, G. |
| Title: | Organisationsgestaltung im Volksbank-Betrieb. Markt- und kundenorientierte Organisationsformen. Fallstudie und Lösung. |
| Journal: | Zeitschrift Führung + Organisation
1986 : DEC, VOL. 55:6, p. 382-388 |
| Index terms: | BANKS CUSTOMERS SERVICE MANAGEMENT ORGANIZATIONAL DESIGN |
| Language: | ger |
| Abstract: | Formerly different bank services (current accounts, credit, investments etc.) were handled by their respective departments. Today, as a result of customer - and market-oriented organizational forms, these services may all be handled by one and the same department. A case study is presented to illustrate some of the most important aspects of current innovation in bank organization. The current situation is described before developing a customer - and market-oriented organizational form. |
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